Setoff Diseño interior de sala de exposición by Chang Ming Hu

Setoff Diseño interior de sala de exposición by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 A' Design Award de Plata in Diseño de Espacios Interiores y Exposiciones Competition Category.

PlataInterior· 2023

Setoff Diseño interior de sala de exposición

by Chang Ming Hu

Client: AJA Architects Associates

A' Design Award de Plata Winner in Interior Category

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Verified Award Winner
Verify Award Status for #148115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Setoff Diseño interior de sala de exposición

Setoff es una tienda mixta de exposición y venta de artículos de cocina situada en el centro de Taipéi. El local ocupa 240 metros cuadrados distribuidos en tres plantas. La primera y la segunda planta albergan dos áreas de exposición cada una, mientras que la tercera cuenta con un área expositiva y una oficina. En el techo, el suelo y las paredes se emplean materiales naturales y colores de baja saturación, de modo que los productos expuestos siguen siendo el foco de atención. Un muro de marca en gris neblina exhibe en hilera muestras de materiales de construcción y herrajes. Las bandas de luz unen el techo con la pared para prolongar visualmente el espacio.

The Recognition

About the A' Design Award de Plata

Setoff Diseño interior de sala de exposición ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Setoff Diseño interior de sala de exposición sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Setoff Diseño interior de sala de exposición es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This the compound exhibition and sales store of kitchenware. With both first and second floor has two exhibition areas, the third floor has one exhibition area and a office space.
Dimensions & Packaging: This the 240 square meters three-storey high compound exhibition and sales store of kitchenware.
Tags: Interior, Taiwan, Exhibition, Taipei, Commercial
Production Technology: The designer uses the material close to the nature and the color with low color degree for the ceiling, floor, and wall, through the combination of lines and lights, to adequately set off the beautiful appearance of exhibits.

Along with the tour route passing through the brand wall, the low-color foggy gray wall displays the building materials and hardware samples in a row; turning from the starlight wall, the fashion and simple sense of metropolis kitchen display area leaps to the eyes.

The wall of concrete paint brings out the simple texture of the city, the light belt connecting the ceiling and the wall makes the space with a sense of extension.

The ceiling design is the representation highlighting the design details.
Design Challenge: The exhibits in the exhibition and sales center are the main characters, and will be changed with the different seasons. Therefore, in the design elements, we need to start from the attitude of supporting characters: first is to set off the characteristics of the exhibits, second is to choose the colors and materials easy to match, and third is to present the unique details of the design.
Research: Aiming at Panasonic, the designated agent brand of Goater Kitchenware, Goater has set up a three-storey high compound exhibition and sales store of kitchenware, bathroom accessory, and house building materials in the downtown of Taipei City, presented with various household types. Goater Kitchenware hopes to let more people experience the latest household style through the convenience of transportation and the flow of people in the base.
Inspiration: The exhibition and sales store is close to the department stores in the downtown area of the city, and there are many people coming and going. The accessibility of the design can increase the sense of interaction with pedestrians, and set off the diversified and comfortable brand value of the exhibits.
Project Duration: The project started in October 2021 and finished in May 2022 in Taipei.
Operation Flow: The kitchen style with high showy sense and floor material on the first floor, as well as the large shaped lamp hanging with the patio on the top floor, close the distance between people and home in the city.
Team Members: Chang Ming Hu