Old Town of Lijiang Serie de ilustraciones by Ju Jijing

Old Town of Lijiang Serie de ilustraciones by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

PlataGráfico· 2023

Old Town of Lijiang Serie de ilustraciones

by Ju Jijing

Client: Northeastern University of China

A' Design Award de Plata Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #148128

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Colors

The Design

About Old Town of Lijiang Serie de ilustraciones

El Casco Antiguo de Lijiang es una serie de ilustraciones creada para presentar y proteger la cultura de una antigua ciudad de China. Las ilustraciones muestran elementos del patrimonio cultural, escenas locales y colores superpuestos en un estilo nacional. Cada imagen se dibuja con software de diseño vectorial en un formato de 800 por 800 milímetros y se reproduce con tecnología de impresión de alta calidad. La serie difunde el patrimonio natural y humano de Lijiang mediante un lenguaje visual adaptado al gusto contemporáneo. El objetivo es sensibilizar al público sobre la cultura de las aldeas tradicionales y su protección.

The Recognition

About the A' Design Award de Plata

Old Town of Lijiang Serie de ilustraciones ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Old Town of Lijiang Serie de ilustraciones sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Old Town of Lijiang Serie de ilustraciones es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022