Orizzonte 02 El Tarjetero by Hideyuki Kishihara

Orizzonte 02 El Tarjetero by Hideyuki Kishihara is a highly esteemed winner of the very prestigious 2023 A' Design Award de Hierro in Diseño de Accesorios Competition Category.

HierroAccesorio· 2023

Orizzonte 02 El Tarjetero

by Hideyuki Kishihara

Client: L'ora blu

A' Design Award de Hierro Winner in Accesorio Category

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Verified Award Winner

Verify Award Status for #148342

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Colors

The Design

About Orizzonte 02 El Tarjetero

El tarjetero tiene un hermoso diseño que muestra el material de cuero de pescado único y ecológico. El concepto de llevar el paisaje contigo se representa elegantemente mediante el uso de cuero de pescado para representar las olas del mar y cuero degradado para reflejar los colores cambiantes del cielo. Se emplea la técnica tradicional japonesa de fabricación de fuelles Fu-kin-machi para crear un estuche para tarjetas elegante y fácilmente insertable. El uso de pieles de pescado desechadas como cuero de pescado es un enfoque innovador y sostenible que contribuye a reducir los residuos medioambientales.

The Recognition

About the A' Design Award de Hierro

Orizzonte 02 El Tarjetero ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Orizzonte 02 El Tarjetero sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Orizzonte 02 El Tarjetero es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept is "Carry the scenery with you". The fish leather represents "the waves of the sea", while the gradient leather represents "the changing colours of the sky". The colour variations are named "L'ora blu (Blue Hour)" and "Il notturno (Night Scene)", with the sea and sky of each hour expressed in fish leather and gradient leather.
Dimensions & Packaging: W110×H75×D15mm
Fish leather:Skin of yellowtail
Leather:Steerhide
Tags: Fish leather, Skin of Yellowtail, Gradient leather, Steerhide, Card Case
Production Technology: Fish leather made from discarded fish skin and gradient leather dyed in layers of colour one by one using dyes. In addition, the edges are beautifully finished with high strength by Leather Edge Creaser.
Design Challenge: After continually searching for a way to achieve a beautiful gradation and repeatedly making samples, we were finally able to create a gradation leather that we were satisfied with.
Research: By making effective use of fish skin as fish leather, which would otherwise have been thrown away, the company believes it is possible to reduce the burden on the environment. In addition, the design not only uses fish leather, but also makes use of the fish scale pattern.
Inspiration: When I was fishing before dawn and saw the blue hour landscape, I noticed that the scale pattern on the fish leather resembled ocean waves and came up with the idea of a leather item that represents the sea with fish leather and the sky with gradient leather.
Project Duration: The project started in November 2021. Samples are completed in December 2022, with pre-orders starting in February 2023.
Operation Flow: Using the traditional Japanese bellows manufacturing technique of "Fu-kin-machi," we have created a thin, easy-to-insert business card case.
Patents: "L'ora blu" is regostered trademark(JAPAN) of GOODIE Inc.
Copyrights belong to GOODIE Inc.
Image Credits: Photo:Hako Hosokawa
Logo Design:Megumi Nakazato