Plata Envases · 2023
Bamboo Slips El Licor
by Qianying Niu
- A' Design Award de Plata 2023 in Envases
- CLIENT: Qianying Niu
- Estimated Number of Design Views: 23,103
- Verification code 688A2F3C2E · Verify this award
Colors
About Bamboo Slips El Licor
Se ha presentado un diseño de botella de licor chino inspirado en las antiguas tiras de bambú utilizadas para documentar la cultura china y el proceso de destilación del licor Cang-Shan. El exterior negro irradia pureza y profundidad, mientras que un poema chino tallado en láminas de bambú en el interior añade sofisticación. Todos los materiales utilizados son sostenibles y reutilizables, lo que presenta una solución al dilema del reciclaje en la industria de las bebidas alcohólicas. Este diseño combina caligrafía, tiras de bambú y una botella de formas intrincadas para revivir las culturas de lectura y bebida centrales en la sociedad asiática.
About the A' Design Award de Plata
Bamboo Slips El Licor ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Bamboo Slips El Licor sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Bamboo Slips El Licor es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. Blending bamboo slips, calligraphy, and carefully orchestrated bottle shape, the design aims to bring back both reading and drinking cultures central to Asian people. The design connects history, ancient Chinese calligraphy, sustainable material, and zen culture together.
- Dimensions & Packaging
- 150mm*120mm*300mm
- Tags
- Liquor, Packaging, Liquor Packaging, Creative Packaging, Chinese Bamboo Slips, No-Label Design
- Production Technology
- This design uses bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together. This is also the first Chinese liquor to use a non-label design.
- Design Challenge
- This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. The creative challenge in this design is using bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together.
- Research
- This design is based on two motifs: the bamboo slips were used by ancestors to document and spread Chinese musical and ritual culture in a paper-lacking era. Second, originated from a small town Cang-Shan, the liquor requires years to distill, echoing the ancient philosophy that rewards come with patience.
- Inspiration
- This design centers around Zen, using black as the main product color to emphasize purity and profoundness. The package uses bamboo slips as material. Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
- Project Duration
- The project started in August 2022 in Paris and finished in November 2022 in Shanghai.
- Operation Flow
- Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
- Image Credits
- Image #1: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #2: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #3: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #4: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #5: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
