Plata Interfaz · 2023
Xiling Plataforma de Humanos Digitales
- A' Design Award de Plata 2023 in Interfaz
- CLIENT: Baidu Online Network Technology (Beijing) Co., Ltd
- Estimated Number of Design Views: 62,124
- Verification code B022B9E62D · Verify this award
Colors
About Xiling Plataforma de Humanos Digitales
Xiling es una plataforma de producción y operación de humanos digitales que conecta a las empresas con los consumidores. Los usuarios crean humanos digitales realistas a partir de fotografías, palabras clave y ajustes de parámetros. La transmisión en vivo se admite de dos maneras: impulsada por inteligencia artificial o impulsada por una persona, donde una sola cámara captura el movimiento y las expresiones faciales. Los videos se producen introduciendo comandos del humano digital en un editor no lineal. Se definen estándares de experiencia para personas, actividades y escenas, de modo que el contenido con humanos digitales se realiza a bajo costo y en poco tiempo.
About the A' Design Award de Plata
Xiling Plataforma de Humanos Digitales ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Xiling Plataforma de Humanos Digitales sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Xiling Plataforma de Humanos Digitales es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- As a production and operation platform, this platform connects enterprises on one end and consumers on the other. By breaking down the people, services, and environment in the digital human service scenario, and gradually integrating experience design and AI technology, the platform has achieved the ability to create digital humans, conduct live streaming, and generate videos easily, at low cost, and in a short period of time. It also improves consumer experience of using digital human products.
- Dimensions & Packaging
- PC,web,computer,Artificial intelligence technology enables the creation, animation, and video generation of digital humans.
- Tags
- User experience, digital humans, artificial intelligence, live streaming
- Production Technology
- The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
- Design Challenge
- The biggest challenge is how to ensure that the Xiling Digital Human Live Streaming Platform is both efficient and user-friendly in producing content, while also being able to produce digital content that satisfies consumers. Based on this, we have broken down the digital human service scenario into atomic levels, defining experience standards and embedding AI capabilities at each level to ensure the quality of the digital human experience in core elements such as humans, activities, and scenes, thus achieving both good and fast results in digital human production.
- Research
- We conducted market research and user interviews and found that with the further development of the digital economy, people's demand for digital life has also increased. There is a growing contradiction between the needs of enterprises for digital humans and the high cost and long cycle of digital human creation. The emergence of this platform can help enterprises to quickly and efficiently provide content services of digital humans, and accelerate the global digitization process.
- Inspiration
- As digital humans have gradually entered people's daily lives from games and films, the current high-cost and long-cycle model of creating digital humans can no longer meet the needs of enterprises for using digital humans. Enterprises urgently need a low-cost and short-cycle way them could afford and use digital humans well. Therefore, leveraging its years of AI expertise, Baidu has developed this platform to accelerate the process of the digital era.
- Project Duration
- This project was launched in January 2022 in Beijing and made its first appearance in China in July 2022. It is still ongoing and the team members are based in Beijing, China.
- Operation Flow
- The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. AI-driven digital humans can interact with the audience through Q&A sessions. Human-driven live streaming can be achieved directly with a single camera for capturing movements and facial expressions to drive the digital human. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
- Patents
- CN202230461344.8.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461334.4.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230460831.2.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461301.X.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230484501.7.Baidu Online Network Technology (Beijing) Co., Ltd.2022
- Image Credits
- All rights reserved by Baidu Online Network Technology (Beijing) Co., Ltd. 2023