Henan Illustration Serie de ilustraciones by Wang Yisu

Henan Illustration Serie de ilustraciones by Wang Yisu is a highly esteemed winner of the very prestigious 2023 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

HierroGráfico· 2023

Henan Illustration Serie de ilustraciones

by Wang Yisu

Client: Northeastern University

A' Design Award de Hierro Winner in Gráfico Category

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Verified Award Winner

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Colors

The Design

About Henan Illustration Serie de ilustraciones

Henan Illustration es una serie de cinco ilustraciones basadas en las tradicionales estampas de Año Nuevo grabadas en madera del pueblo de Zhuxian, en la provincia de Henan, China. La serie reinterpreta las figuras clásicas de estas estampas con un estilo plano dibujado a mano, pensado para un público más joven. Las líneas de los personajes se trazaron en una tableta con un panel de dibujo manual y, posteriormente, los contornos y los colores se completaron en un programa de edición de imágenes. Los tonos amarillos y azules de alta saturación generan contraste, y cada figura presenta una expresión facial distinta. El objetivo es renovar el interés del público por un arte popular en vías de desaparición.

The Recognition

About the A' Design Award de Hierro

Henan Illustration Serie de ilustraciones ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Henan Illustration Serie de ilustraciones sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Henan Illustration Serie de ilustraciones es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year pictures have a long history in China, but fewer and fewer young people have seen or like New Year pictures. By adding their own imagination and understanding, the author recreates the figures in the pictures to better meet the aesthetic preferences of young people, and wants to activate these vivid images again, so that more young people can see the beauty of New Year pictures.
Dimensions & Packaging: Width 304.8mm x Depth 304.8mm x Height 304.8mm
Tags: National tide,flat style,Henan,Henan Pictures,hand-painted
Production Technology: In the early stage, The team drew character lines on iPad with a hand-painted board, and in the middle stage, then author transferred them to PS to draw edges and fill in colors.
Design Challenge: The most difficult part is the control of characters, because the image of Zhuxian Town New Year wood-plank pictures is too deeply rooted, so when the team wanted to create a more novel illustration image, they could not help but deviate from the previous image, so that the painting is too similar.
Research: Zhuxian Town in Henan Province is a wonderful page of China's intangible cultural heritage. After field research and experience, the author had an in-depth understanding of the New Year wood-block prints in Zhuxian Town in Henan Province by taking photos, interviewing folk folk and visiting local museums. The tools used during this period included a camera and a sketch book, The team is one person. With the progress of the project, author hope that the final research results can bring positive effects to the publicity of Henan New Year Pictures.
Inspiration: By chance,the team went to the town of Zhuxian in Henan Province, where the New Year pictures are the precious intangible cultural heritage. During the next trip, The team collectedtook a lot of photos about the wood-block New Year pictures.
Project Duration: The project started in December 2022 in Linyi city, Shandong province, and will end in January 2023 in Zhuxian town, Henan province
Operation Flow: Design works has a total of five pieces, showing the classic images in the New Year pictures of Zhuxian Town, Henan Province, like Nianianyu, King Firewood cart, ghost and other images. The overall illustration style is a highly saturated yellow and blue contrasting color, looking carefully at the facial expressions of the characters are different, as if they want to tell us a story.
Team Members: WangYisu
Image Credits: Image #1 : Illustration Wang Yisu, 2023.
Image #2 : Illustration Wang Yisu, 2023.
Image #3 : Illustration Wang Yisu, 2023.
Image #4 : Illustration Wang Yisu, 2023.
Image #5 : Illustration Wang Yisu, 2023.