Pattern Papel de Regalo by Gao He is a highly esteemed winner of the very prestigious 2023 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

HierroGráfico· 2023

Pattern Papel de Regalo

by Gao He

Client: Creative Design Studio of Anshan Normal University

A' Design Award de Hierro Winner in Gráfico Category

9,306

Verified Award Winner

Verify Award Status for #149312

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pattern Papel de Regalo

Pattern es un diseño de papel de regalo basado en motivos tradicionales chinos. Las formas gráficas abstractas extraídas de figuras de llamas, peces y murciélagos se combinan para dar forma a la cabeza de un dragón. El motivo del dragón se repite mediante cuadrados verticales y horizontales para formar un patrón continuo. El papel se produce con impresión a cuatro colores sobre papel especial de alta densidad. El diseño también se aplica al empaque de productos, a materiales promocionales impresos y al diseño de cajas de cartón. La intención es unir la estética tradicional china con el diseño moderno.

The Recognition

About the A' Design Award de Hierro

Pattern Papel de Regalo ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Pattern Papel de Regalo sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Pattern Papel de Regalo es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Pattern, Paper, Gift, Packaging, Product, Graphic design
Production Technology: The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
Design Challenge: The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
Research: The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
Inspiration: Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
Image Credits: Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.