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Powerful Design Diseño de stand de exposición by Cerrad, Smart Design Expo and Yuka Studio

Powerful Design Diseño de stand de exposición by Cerrad, Smart Design Expo and Yuka Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Diseño de Espacios Interiores y Exposiciones Competition Category.


BronceInterior· 2023

Powerful Design Diseño de stand de exposición

by Cerrad, Smart Design Expo and Yuka Studio

Client: Cerrad

A' Design Award de Bronce Winner in Interior Category

Colors

The Design

About Powerful Design Diseño de stand de exposición

Powerful Design es un stand de exposición creado para presentar baldosas cerámicas. El stand ocupa 315 metros cuadrados y mide 21000 por 15000 por 4000 milímetros. Baldosas de gres porcelánico de gran formato revisten el suelo y las paredes, mostrando las piezas tanto como revestimiento interior como obra decorativa. Una pared curva acabada con baldosas Ceppo Nuovo constituye el elemento central. El espacio se divide en zonas destinadas a la exposición de baldosas, multimedia, reuniones con clientes e información técnica. El stand funciona además como showroom y como plataforma de encuentro para contactos internacionales.

The Recognition

About the A' Design Award de Bronce

Powerful Design Diseño de stand de exposición ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Powerful Design Diseño de stand de exposición sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Powerful Design Diseño de stand de exposición satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The 315 m2 exhibition space is, above all else, designed to present ceramic tiles in a modern, creative way. The unconventional approach to using large-format ceramic tiles as a form of interior decoration and unconventional artwork is one innovative aspect of this project. Designed a stand that served as a modern showroom and a large communication platform, uniting multiple spheres of business and facilitating international contacts.
Dimensions & Packaging
21000 mm x 15000 mm x 4000 mm
Tags
Interior Design, Ceramic tiles, Nature, Geometry, Technology, Inspiration
Production Technology
The design of the stand is extremely modern and transparent. For the floor and walls of the stand, we used large-format porcelain stoneware tiles from the Cerrad Group. The designers provided for an interesting Eye-catcher installation, an arched wall with Ceppo Nuovo tiles. The stand was divided into respective zones of tile display, multimedia, customer meeting, and technological possibilities.
Design Challenge
Invited visitors to join in on a journey to the stand, where love and passion for architecture, art, travel, fashion and beauty were brought into the world of our interiors. The latest collections presented are perfect for any room due to their variety, as well as the multitude of colours and formats.
Research
Designed a modern stand, open to visitors. Took care of each and every detail and offered the kind of quality and design that is impossible to shrug off with indifference.
Inspiration
Monumentalism, geometric and organic forms, variety of patterns and colours, nature, ceramics. Creativity, technology, new possibilities for arranging and using ceramic tiles. Attention to detail
Project Duration
Cersaie, Bologna 2022, Italy 26-30/09/2022
Operation Flow
The use of innovative and functional solutions ensured the home as a place enhancing the comfort of everyday life and, at the same time, impressive with excellent design. Focusing on the extraordinary power of nature allowed us to offer plenty of inspiration to create unconventional and even more personalised, more beautiful home and commercial spaces.
Team Members
Cerrad, Smart Design Expo, YUKA Studio
Image Credits
Cerrad

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