Bronce Gráfico · 2023
Shan Yi Diseño de identidad de marca
- A' Design Award de Bronce 2023 in Gráfico
- CLIENT: Shan Yi
- Estimated Number of Design Views: 15,255
- Verification code 08BB3754E1 · Verify this award
Colors
About Shan Yi Diseño de identidad de marca
Shan Yi es una identidad de marca creada para una empresa de tecnología inteligente al servicio de la agricultura. El logotipo emplea la forma de un escudo como marco visual para sugerir protección y durabilidad. Dentro del escudo, las letras S e Y se disponen de forma escalonada y entrelazada, aludiendo al nombre de la marca y al vínculo entre la tecnología inteligente y el cultivo. También se incorporan patrones de huellas de ruedas y espigas de trigo, que evocan la cosecha de otoño. Los trazos tienen un grosor uniforme y el logotipo sigue la proporción áurea. La marca puede imprimirse, bordarse o moldearse por inyección en distintos tamaños, incluido su uso como emblema vehicular.
About the A' Design Award de Bronce
Shan Yi Diseño de identidad de marca ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Shan Yi Diseño de identidad de marca sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Shan Yi Diseño de identidad de marca satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Press Kit
- Unique Properties
- The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes.
- Tags
- brand identity, logo, branding, smart agricultural technique
- Production Technology
- The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
- Design Challenge
- The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
- Research
- In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
- Inspiration
- Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
- Project Duration
- The project started in Beijing in December 2022 and was completed in February 2023.
- Operation Flow
- The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
