Plata Interfaz · 2023
Douyin Aplicación de escritorio
by Douyin Experience Design Center
- A' Design Award de Plata 2023 in Interfaz
- CLIENT: Douyin Group
- Estimated Number of Design Views: 58,633
- Verification code 1389B1FE52 · Verify this award
Colors
About Douyin Aplicación de escritorio
Douyin PC es una aplicación de escritorio y una interfaz web para el consumo de contenidos de vídeo en ordenadores personales. Douyin PC está diseñado para la visualización en pantallas grandes en entornos domésticos, de ocio y de tiempo libre. La navegación de la izquierda ofrece canales verticales y la página de recomendaciones se abre de forma predeterminada. Los usuarios pueden cambiar de vídeo desplazando el ratón y utilizar teclas de acceso rápido para dar «me gusta» y guardar contenidos. También se admiten las compras durante la reproducción de vídeos y el envío de regalos durante las transmisiones en directo. El diseño adaptable se ajusta a los tamaños de pantalla de MacOS y Windows.
About the A' Design Award de Plata
Douyin Aplicación de escritorio ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Douyin Aplicación de escritorio sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Douyin Aplicación de escritorio es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
- Dimensions & Packaging
- The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
- Tags
- Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
- Production Technology
- In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
- Design Challenge
- In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
- Research
- User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis. - Inspiration
- IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
- Project Duration
- The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
- Operation Flow
- The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
- Image Credits
- Pictures and videos are from the free resource website： http://pixabay.com/zh/
