Bronce Gráfico · 2023
Miga Diseño de identidad de marca
by Xue Li
- A' Design Award de Bronce 2023 in Gráfico
- CLIENT: Today Design Consultants (Shenzhen) Co., Ltd
- Estimated Number of Design Views: 11,779
- Verification code 6FB884B63F · Verify this award
Colors
About Miga Diseño de identidad de marca
Miga es un diseño de identidad de marca desarrollado para una marca de cigarrillos electrónicos. La identidad renovada depura la tipografía y unifica el logotipo, generando una impresión de marca inmediata. En las letras latinas, se ajustan las proporciones de los trazos y los ángulos de las esquinas para que el logotipo se relacione estrechamente con el símbolo de una sonrisa y evoque el contorno de las enredaderas de melón. En los caracteres chinos, los trazos se combinan con esos mismos símbolos y se regula el espaciado, dando lugar a formas redondeadas y legibles. El logotipo vectorial puede imprimirse en cualquier tamaño y utilizarse sobre fondos claros u oscuros.
About the A' Design Award de Bronce
Miga Diseño de identidad de marca ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Miga Diseño de identidad de marca sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Miga Diseño de identidad de marca satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Press Kit
- Unique Properties
- MIGA is a brand offering better aesthetic value, fun, portability, intelligence and affordability to smokers, with a view to bringing pleasure to users and enhancing their experience of life attitude. The updated version of brand identity design optimizes the typeface design and makes logo more unified, delivers an intuitive brand impression to user, refreshes and diversifies the perceived feelings.
- Dimensions & Packaging
- It can be typewritten or printed on any size and material.
- Tags
- Visual identity, Typeface, Brand design, E-Cigarette, Logo design, MIGA, Corporate identity, Typesetting
- Production Technology
- The updated version of brand identity design optimizes the typeface design and makes logo more unified. For the English font, the stroke ratio and corner angle are adjusted to make the overall visual elements more filled, cause the logo and the smile symbol more relevant, highlight the profile of melon vines, and increase the visual proportion of the smile symbol. For the Chinese font, strokes are designed in conjunction with super symbols, the spacing between strokes is regulated, the characters are round in shape and perceived as a better design, and the whole character pattern structure is retained, making the typeface design more recognized. The whole set of typeface design reconciles visual language in respect of stroke profile.
- Design Challenge
- The key point of this design is to create a simple and modern logo which is intended to transmit more information. The Chinese name of MIGA is a concrete object that is made a part of the brand logo design, mediocre or unduly complex form would not convey the spirit of the brand. After subsequent research and study, we personalize and upgrade the brand according to the specific needs, giving it a distinctive and final identity.
- Research
- Youths in small towns and the new generation of consumers growing up in the context of consumption upgrading and internet access are lively, bold and prefer taking challenges and trying new stuffs. This package is designed to represent the appearance in a more innovative, bold and recreational way, leaving a deeper impression on consumers. MIGA’s package is well-positioned to stand out of the homogeneous competition in the E-cigarette market.
- Inspiration
- E-cigarette is an innovative electronic consumer product with ever-increasing accessibility around the world. Because consumers are now more conscious about health and well-being, the FMCG product E-cigarette is required to win the favor of consumers which is considered the key to opening up the E-cigarette market. To stand out from the homogeneous market competition, a new brand identity is conferred to MIGA, and we also make a connection between logo and intended elements.
- Operation Flow
- The new brand identity is an ensemble of super symbols, and the smile logo signifies the perceived pleasure and stimulates interaction with the brand. The vector logo serves many purposes which can be used on light or dark backgrounds, or suits the needs of brand marketing in various forms.
