Master Ji Gong Póster de película de Yitong Creative

El diseño Master Ji Gong Póster de película de Yitong Creative es un ganador altamente estimado del prestigioso 2023 A' Design Award de Plata en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

PlataGráfico· 2023

Master Ji Gong Póster de película

de Yitong Creative

Cliente: Yitong Creative (beijing) Media Co., Ltd

Ganador del A' Design Award de Plata en la Categoría Gráfico

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El Diseño

Acerca de Master Ji Gong Póster de película

Maestro Ji Gong es un póster promocional (tráiler) de una película de animación china de fantasía y aventuras del mismo nombre. El póster mide 750 por 1050 milímetros. Se emplean la tinta china y elementos tradicionales chinos para crear una atmósfera oriental poética y misteriosa. El dragón y el monje, representado con una kasaya roja, una vestidura exterior de retales y un abanico de hoja de palma, son personajes de la película y se modelaron con software tridimensional. La tinta se preparó con agua y se probó sobre papel de arroz, papel rígido y tela para comparar las texturas. Después, todas las partes se combinaron digitalmente.

El Reconocimiento

Acerca del A' Design Award de Plata

Master Ji Gong Póster de película ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Master Ji Gong Póster de película sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Master Ji Gong Póster de película es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
Dimensiones y Embalaje: Trailer Poster: Width 750 mm x Height 1050 mm
Etiquetas: movie poster, ink, 3D, traditional Chinese art and history, animated film
Tecnología de Producción: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
Desafío de Diseño: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
Investigación: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
Inspiración: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
Duración del Proyecto: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
Flujo de Operación: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
Patentes: Zhejiang Ruichen Picture Co., Ltd.
Miembros del Equipo: Zhejiang Ruichen Picture Co., Ltd.
Créditos de Imagen: Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.