Shochu X El Diseño De Packaging by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 A' Design Award de Oro in Diseño de Envases Competition Category.
OroEnvases· 2023
Shochu X El Diseño De Packaging
Client: Shochu X
A' Design Award de Oro Winner in Envases Category
Verified Award Winner
Verify Award Status for #149895The Design
About Shochu X El Diseño De Packaging
Diseñado para un cambio de marca de Shochu X, una empresa que crea nuevo valor desde una perspectiva moderna para el shochu, una bebida espirituosa tradicional producida en la región de Kyushu, Japón. Enfocados en que esta marca no sólo ofrece el valor de las bebidas alcohólicas sino que también valora la relación con la cultura y los estilos de vida. Usó una forma y etiqueta de botella similar a la de un espíritu occidental, pero agregó un diseño gráfico con un patrón de estilo japonés y una estética minimalista para expresar la fusión cultural entre Occidente y Oriente y los ciudadanos del mundo. felicidad de estar socialmente conectado a través de este shochu.
The Recognition
About the A' Design Award de Oro
Shochu X El Diseño De Packaging ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Shochu X El Diseño De Packaging sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Shochu X El Diseño De Packaging crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Team Members
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Image Credits
- Saga inc.
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