Sonder Moments Arte 3D a Ojo Desnudo by Flint Walk

Sonder Moments Arte 3D a Ojo Desnudo by Flint Walk is a highly esteemed winner of the very prestigious 2023 A' Design Award de Hierro in Diseño de Gráficos por Ordenador, Modelado 3D, Texturizado y Renderizado Competition Category.

HierroGráficos por Ordenador· 2023

Sonder Moments Arte 3D a Ojo Desnudo

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

A' Design Award de Hierro Winner in Gráficos por Ordenador Category

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View at A' Design Award Press Release Award Badge

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The Design

About Sonder Moments Arte 3D a Ojo Desnudo

Sonder Moments es una obra de arte público en 3D a ojo desnudo exhibida en una valla publicitaria digital en la zona central de Chengdú, China. La obra muestra una figura colosal creada con gráficos por computadora y tecnología 3D sin gafas. Elementos de flores, canicas y vidrio se combinan con efectos de partículas sobre meteoritos. La pieza se presenta en una pantalla LED con resolución 8K y una superficie de 888 metros cuadrados. La gran escala genera un fuerte impacto visual. La figura colosal representa la autoconciencia y la fortaleza de los individuos.

The Recognition

About the A' Design Award de Hierro

Sonder Moments Arte 3D a Ojo Desnudo ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Sonder Moments Arte 3D a Ojo Desnudo sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Sonder Moments Arte 3D a Ojo Desnudo es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.