Bamboo Craft Festival La Ilustración Narrativa Arquitectónica by Wing Sze Wincy Kung is a highly esteemed winner of the very prestigious 2023 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.
PlataGráfico· 2023
Bamboo Craft Festival La Ilustración Narrativa Arquitectónica
Client: Wing Sze Kung
A' Design Award de Plata Winner in Gráfico Category
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- Verified Award Winner
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The Design
About Bamboo Craft Festival La Ilustración Narrativa Arquitectónica
En respuesta a la amplia urbanización de Hong Kong y la consiguiente pérdida de su diversidad cultural, un Festival de Artesanía de Bambú está diseñado con vastas plataformas y estructuras temporales elevadas de bambú, creando una celebración espacial urbana para preservar y revitalizar las culturas, tradiciones y culturas de la vida callejera local. y artesanías. El festival se lleva a cabo anualmente y tiene como objetivo involucrar al público para que experimente y explore las culturas callejeras y la artesanía locales a través de talleres y actuaciones, que encarnan el espíritu de Hong Kong.
The Recognition
About the A' Design Award de Plata
Bamboo Craft Festival La Ilustración Narrativa Arquitectónica ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Bamboo Craft Festival La Ilustración Narrativa Arquitectónica sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Bamboo Craft Festival La Ilustración Narrativa Arquitectónica es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
- Dimensions & Packaging
- Dimension of the illustration poster:
594mm x 841mm x 7 pieces
1000mm x 430mm x 2 pieces
Dimension of the storybook:
210mm x 210mm x 7 books - Tags
- illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
- Production Technology
- printed materials: printed illustration, storybook
- Design Challenge
- The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
- Research
- More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
- Inspiration
- Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
- Project Duration
- The project started at Jan 2022 and finished at June 2022 in Hong Kong
- Operation Flow
- The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo.
Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively. - Image Credits
- Wing Sze Wincy Kung
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