Ecommuni Brochure Diseño de servicio para la experiencia en exposiciones by Xi Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award de Hierro in Diseño Meta, Estratégico y de Servicios Competition Category.
HierroServicio· 2023
Ecommuni Brochure Diseño de servicio para la experiencia en exposiciones
by Xi Zhu
A' Design Award de Hierro Winner in Servicio Category
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- Verified Award Winner
- Verify Award Status for #150074
The Design
About Ecommuni Brochure Diseño de servicio para la experiencia en exposiciones
Ecommuni Brochure es un diseño de servicio que permite a los visitantes de una exposición crear folletos personalizados. Durante la muestra, los visitantes seleccionan los expositores acercando su dispositivo a las etiquetas NFC situadas junto a los productos. Los artículos elegidos se reúnen en un folleto digital que puede editarse desde una aplicación, con cambios de composición, etiquetas y pequeños iconos. La portada se genera a partir del recorrido de visita. El folleto solo se imprime en papel cuando el visitante se marcha. Así se reducen los residuos de papel y los datos recopilados aportan valor al sector de las exposiciones.
The Recognition
About the A' Design Award de Hierro
Ecommuni Brochure Diseño de servicio para la experiencia en exposiciones ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Ecommuni Brochure Diseño de servicio para la experiencia en exposiciones sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Ecommuni Brochure Diseño de servicio para la experiencia en exposiciones es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
- Dimensions & Packaging
- Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
- Tags
- exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
- Production Technology
- The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
- Design Challenge
- How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
- Research
- Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
- Inspiration
- In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
- Project Duration
- Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
- Operation Flow
- Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
- Team Members
- Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang
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