Nu Us Envase para suplementos by Salvita Bingelyte

Nu Us Envase para suplementos by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2023

Nu Us Envase para suplementos

by Salvita Bingelyte

Client: Salvita Design

A' Design Award de Hierro Winner in Envases Category

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Verified Award Winner
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Colors

The Design

About Nu Us Envase para suplementos

Nu Us es un envase diseñado para un suplemento inmunológico que se toma en dos dosis diarias. El conjunto contiene dos frascos: uno blanco para las cápsulas de la mañana y uno negro para las cápsulas de la noche. El contraste entre el blanco y el negro permite distinguir fácilmente ambas dosis. Símbolos de sol y luna en amarillo identifican cada frasco. Los dos símbolos se unen en una sola forma cuando los frascos se colocan uno junto al otro, mostrando que ambas cápsulas se toman de manera conjunta. Las etiquetas están impresas en serigrafía y utilizan una tipografía sencilla en mayúsculas.

The Recognition

About the A' Design Award de Hierro

Nu Us Envase para suplementos ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Nu Us Envase para suplementos sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Nu Us Envase para suplementos es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm
Tags: Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
Research: Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
Inspiration: Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
Image Credits: Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)