Co-Grain Envase para cereales de Lide Ma, Zhiyi Zou and Yuxuan Mao

El diseño Co-Grain Envase para cereales de Lide Ma, Zhiyi Zou and Yuxuan Mao es un ganador altamente estimado del prestigioso 2023 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2023

Co-Grain Envase para cereales

de Lide Ma, Zhiyi Zou and Yuxuan Mao

Cliente: Co-Grain

Ganador del A' Design Award de Bronce en la Categoría Envases

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El Diseño

Acerca de Co-Grain Envase para cereales

Co-Grain es un envase de cereales que puede transformarse en un comedero para pájaros. El envase está fabricado en papel kraft de alta resistencia, que se imprime, se recubre, se troquela, se encola y se conforma. Cuando el cereal no puede consumirse antes de la fecha de caducidad, la caja se transforma en cuatro pasos. Un anillo desgarrable en la parte superior forma un cordón para colgarla, se abre la base y se inserta un soporte para crear una plataforma estable, y se rasga una abertura interior para acceder al grano. El diseño reduce el desperdicio de alimentos y ayuda a las aves a encontrar comida en las ciudades.

El Reconocimiento

Acerca del A' Design Award de Bronce

Co-Grain Envase para cereales ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Co-Grain Envase para cereales sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Co-Grain Envase para cereales satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
Dimensiones y Embalaje: Length 86mm Width 100mm Height 225mm
Etiquetas: cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
Tecnología de Producción: Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
Desafío de Diseño: During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
Investigación: We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
Inspiración: We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
Duración del Proyecto: The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
Flujo de Operación: This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
Patentes: Patent application in process
Miembros del Equipo: Designer: Zhiyi Zou
Designer: Yuxuan Mao