Jelly Fresh Envase para condimentos by Rodrigo Chiaparini

Jelly Fresh Envase para condimentos by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2023

Jelly Fresh Envase para condimentos

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner

Verify Award Status for #150413

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jelly Fresh Envase para condimentos

Jelly Fresh es un concepto de packaging para una línea de condimentos en polvo elaborados para la preparación de pescado. El diseño se inspira en la figura del vendedor de periódicos y evoca la vieja costumbre de envolver el pescado fresco en papel. Una fotografía del vendedor de periódicos se combina con la tipografía, la composición y los elementos gráficos para crear un vínculo con el consumidor. La gama incluye tres sabores y dos formatos de envase, de modo que los condimentos resultan fáciles de usar en la cocina. Una composición moderna y limpia, con una paleta de colores bien definida, ayuda a que las latas destaquen en el lineal.

The Recognition

About the A' Design Award de Plata

Jelly Fresh Envase para condimentos ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Jelly Fresh Envase para condimentos sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Jelly Fresh Envase para condimentos es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, fish brand, packaging seasoning design
Production Technology: It's a Concept Design Project.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin