Dog Yep Envase para snacks de mascotas by Rodrigo Chiaparini

Dog Yep Envase para snacks de mascotas by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2023

Dog Yep Envase para snacks de mascotas

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

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The Design

About Dog Yep Envase para snacks de mascotas

Dog Yep es un concepto de packaging para una línea de snacks funcionales para perros. El elemento principal del logotipo alude a la idea de que los perros deben jugar y mantenerse activos, y además reproduce la forma del propio snack. Los personajes ilustrados y una paleta de colores vivos crean un aspecto lúdico y hacen que la línea de productos se distinga fácilmente en las estanterías y en las tiendas online. Los snacks se presentan en formatos de lata seleccionados para adaptarse al segmento. La intención detrás de Dog Yep es fomentar el juego y la actividad a través de una alimentación saludable.

The Recognition

About the A' Design Award de Bronce

Dog Yep Envase para snacks de mascotas ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Dog Yep Envase para snacks de mascotas sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Dog Yep Envase para snacks de mascotas satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin