Satoro Fotografía de satélite by Chris Chung is a highly esteemed winner of the very prestigious 2023 A' Design Award de Hierro in Diseño de Fotografía y Manipulación Fotográfica Competition Category.
HierroFotografía· 2023
Satoro Fotografía de satélite
by Chris Chung
Client: RedPeak
A' Design Award de Hierro Winner in Fotografía Category
Verified Award Winner
Verify Award Status for #150528The Design
About Satoro Fotografía de satélite
Satoro es una serie de fotografías de un satélite de pequeño tamaño, realizada para RedPeak. Las imágenes se tomaron antes de que el satélite fuera enviado a la órbita, en un ámbito donde las representaciones digitales son habituales. Los fondos blancos muestran los intrincados detalles del diseño, mientras que el encuadre transmite una sensación de peso y presencia. Las composiciones van desde primeros planos de piezas pequeñas hasta vistas de gran angular de la unidad completa. Los contrastes de luz y sombra revelan los patrones sobre las superficies metálicas reflectantes. Las fotografías se realizaron a lo largo de dos días en Taipéi para uso digital e impreso.
The Recognition
About the A' Design Award de Hierro
Satoro Fotografía de satélite ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Satoro Fotografía de satélite sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Satoro Fotografía de satélite es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.
- Dimensions & Packaging
- Produced several works in different sizes for application on different uses.
- Tags
- Photography, Satellite, Space, Aerospace
- Production Technology
- Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.
- Design Challenge
- To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?
- Research
- The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.
- Inspiration
- In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.
- Project Duration
- Two-day shooting in Taipei.
- Operation Flow
- Satellite photography for digital and print applications.
- Patents
- Copyrights belong to Satoro, 2023.
- Team Members
- CEO: Silvia Yu
Creative Director: Chris Chung
BD Director: Raychard Huang
Senior Strategists: Nathan Liao, Lucas Willery
Account Managers: Peggy Lee, Jasmine Hung - Image Credits
- Image Credits:
Client: Satoro Inc.
Agency: RedPeak
Production: Howard Chang, Andy Tsui
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