Not Always Fun El Anuncio Impreso by Squared

Not Always Fun El Anuncio Impreso by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award de Plata in Diseño Social Competition Category.

PlataSocial· 2023

Not Always Fun El Anuncio Impreso

by Squared

Client: Squared

A' Design Award de Plata Winner in Social Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun El Anuncio Impreso

La campaña publicitaria tiene como objetivo crear conciencia sobre el síndrome de Arlequín. Este es un síndrome que afecta el sistema nervioso autónomo y se asocia con ausencia de sudoración y enrojecimiento de la piel en un lado de la cara. La agencia desarrolló ilustraciones visuales clave que se basan en la yuxtaposición de las diferentes representaciones de Arlequín con el objetivo de arrojar luz sobre la disparidad entre la representación cómica del personaje y la realidad de vivir con el síndrome de Arlequín, enfatizando la necesidad de una mayor comprensión y conciencia de la condición.

The Recognition

About the A' Design Award de Plata

Not Always Fun El Anuncio Impreso ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Not Always Fun El Anuncio Impreso sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Not Always Fun El Anuncio Impreso es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared