Oat Milk Envasado de bebidas by Wallrus Design Studio

Oat Milk Envasado de bebidas by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2023

Oat Milk Envasado de bebidas

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #150948

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Colors

The Design

About Oat Milk Envasado de bebidas

Oat Milk es un diseño de envase para una bebida vegetal a base de avena. El envase es un cartón aséptico de 85 mm de ancho, 85 mm de profundidad y 230 mm de alto, y los gráficos se aplican mediante impresión flexográfica. En el envase aparecen ilustraciones de jóvenes con distintos estilos de vida, que presentan la bebida como algo novedoso y nutritivo. Los hábitos diarios saludables se muestran dentro de las imágenes de forma sutil. El diseño busca destacar en el lineal e invitar a los consumidores que aún no conocen el sabor de la leche de avena a probarla.

The Recognition

About the A' Design Award de Bronce

Oat Milk Envasado de bebidas ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Oat Milk Envasado de bebidas sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Oat Milk Envasado de bebidas satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio