Snow Peak Identidad Visual by Yunnan Tech and Business University

Snow Peak Identidad Visual by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2023 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

PlataGráfico· 2023

Snow Peak Identidad Visual

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

A' Design Award de Plata Winner in Gráfico Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Peak Identidad Visual

El reconocimiento es un índice de evaluación importante en el diseño de logotipos. Una de las principales dificultades del diseño es cómo utilizar un lenguaje de diseño simple para integrar el hotel con el emblemático Palacio de Potala, complejo y cambiante. El Palacio de Potala es un edificio sagrado a los ojos de los tibetanos. Por lo tanto, el equipo de diseño refinó las columnas como elementos representativos y creó la imagen tridimensional del Palacio de Potala mediante técnicas bidimensionales, logrando que la representación transmitiera un marcado estilo regional.

The Recognition

About the A' Design Award de Plata

Snow Peak Identidad Visual ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Snow Peak Identidad Visual sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Snow Peak Identidad Visual es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
Research: The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
Inspiration: As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
Project Duration: The project started in March 2022 in Kunming and finished in May 2022 in Kunming
Operation Flow: Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
Team Members: Liu Kaiyi
Zhang Weiwei