Waggner Coffee Envasado de Café by Wallrus Design Studio

Waggner Coffee Envasado de Café by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2023

Waggner Coffee Envasado de Café

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award de Hierro Winner in Envases Category

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Verified Award Winner

Verify Award Status for #151041

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Colors

The Design

About Waggner Coffee Envasado de Café

Waggner Coffee es un diseño de packaging para una marca alemana de café. La bolsa está ilustrada con antiguas ventanas alemanas de madera, dibujadas en un estilo lineal, con el símbolo de la marca situado en el centro. El símbolo muestra un ciervo sentado en su casa bebiendo café, con una luz detrás de él, en referencia a las personas que permanecen despiertas por la noche y beben café. El diseño está impreso en huecograbado sobre una bolsa de café metalizada de 100 por 70 por 280 milímetros. El objetivo es lograr que la marca se reconozca con facilidad en un estante de tienda saturado de productos.

The Recognition

About the A' Design Award de Hierro

Waggner Coffee Envasado de Café ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Waggner Coffee Envasado de Café sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Waggner Coffee Envasado de Café es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio