Siviano El Vino Italiano by Valerii Sumilov

Siviano El Vino Italiano by Valerii Sumilov is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2023

Siviano El Vino Italiano

by Valerii Sumilov

Client: Shumi Love Design

A' Design Award de Bronce Winner in Envases Category

15,697
Verified Award Winner
Verify Award Status for #151378

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Siviano El Vino Italiano

Este trabajo está inspirado en Italia y todo sobre Italia: sus bailes de máscaras, sus misterios, sus sociedades secretas, sus clanes y su rica cultura. El diseño buscaba reflejar misticismo, misterio y deseos sagrados. Al comprar este vino, el consumidor compra un boleto de entrada a una sociedad privilegiada, a una orden secreta, cuya entrada es solo para unos pocos elegidos. La etiqueta está hecha en una forma compleja original. El acento se desplaza hacia la derecha para llamar más la atención con su asimetría. Esto le da más estética y mística a todo el concepto de diseño.

The Recognition

About the A' Design Award de Bronce

Siviano El Vino Italiano ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Siviano El Vino Italiano sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Siviano El Vino Italiano satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The overriding task for the agency in this project was the creation of an integral image that would reflect the light and elegant feel of the product, and identify the drink’s region of origin.

The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design.
Dimensions & Packaging: Label: 86 mm X 145 mm. Paper: Vergé White
Tags: italian, wine, siviano
Production Technology: Brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Velmart White. Post-print: gold stamping, embossing, tactile varnish
Design Challenge: The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
Research: We did market research on the competitive shelf. As a result of the research it became clear to us that Italian wines are not only about style, breed and brevity. But also mood, atmosphere, a special "feeling" - feeling and passion. That is what we tried to reflect in the design.
Inspiration: The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the upper part of the label respectively.
Project Duration: The project started in november 2022 in Italy. The product is intended for the European and U.S. markets.
Operation Flow: The label has a unique form: artistic die-cutting of complex shape is performed. Part of the label is shaped. At the same time, the other part of the label is cut through. A powerful center of attraction is formed. This serves to draw attention to the manufacturer's brand and increases the status of the product.
Patents: Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Team Members: Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
Image Credits: Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov