Plata Gráfico · 2024
Trip of Tea Ilustración
by Yao Wu
- A' Design Award de Plata 2024 in Gráfico
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 105,582
- Verification code A31E1747E6 · Verify this award
Colors
About Trip of Tea Ilustración
Trip of Tea es un par de ilustraciones creadas para una empresa china de té. Las dos obras se inspiran en dos rutas históricas del transporte del té: la Ruta del Té de Diez Mil Millas y la Ruta Marítima de la Seda. Un caballo tomado del logotipo del cliente aparece como mensajero en cada una de las rutas. La forma de cada caballo y el patrón de su montura cambian para reflejar las características de la ciudad o región de destino. Se incluyen escenas de consumo de té de distintos países. Las ilustraciones están dibujadas a mano en una tableta gráfica y se despliegan como un rollo continuo compuesto por módulos, apto para carteles, postales y otros usos.
About the A' Design Award de Plata
Trip of Tea Ilustración ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Trip of Tea Ilustración sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Trip of Tea Ilustración es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
- Dimensions & Packaging
- The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
- Tags
- illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
- Production Technology
- The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
- Design Challenge
- The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
- Research
- Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
- Inspiration
- The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
- Project Duration
- The project started in Beijing in August 2022 and was completed in Beijing in December 2022
