Pavanpet Alimentos para Mascotas by Mohsen Koofiani

Pavanpet Alimentos para Mascotas by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2024

Pavanpet Alimentos para Mascotas

by Mohsen Koofiani

Client: Pavanpet

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
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Colors

The Design

About Pavanpet Alimentos para Mascotas

Normalmente, dado que los humanos consideran a las mascotas como miembros de sus familias e hijos, el diseño del empaque es caricaturesco. El uso de personajes puede fortalecer la conexión con el espectador y crear un ambiente atractivo. Como resultado, el empaque tiene una conexión visual prominente y especial. Los rostros de los animales están diseñados de manera muy ingeniosa y sus sonrisas y felicidad son claramente visibles, lo cual muestra el efecto de este producto en ellos. El uso de colores simples sin detalles crea una mejor comprensión de la imagen y el propósito.

The Recognition

About the A' Design Award de Bronce

Pavanpet Alimentos para Mascotas ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Pavanpet Alimentos para Mascotas sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Pavanpet Alimentos para Mascotas satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani