Daity Galaxy Envase de Bebida de Postre by Mohsen Koofiani

Daity Galaxy Envase de Bebida de Postre by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2024

Daity Galaxy Envase de Bebida de Postre

by Mohsen Koofiani

Client: Daity Galaxy

A' Design Award de Hierro Winner in Envases Category

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Verified Award Winner
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Colors

The Design

About Daity Galaxy Envase de Bebida de Postre

Es evidente que este envase está diseñado para niños. La armonía entre los diseños en diferentes sabores es clara. Todos tienen un ritmo con hermosos colores y están diseñados según un patrón armonioso, el cabello de los personajes está recogido de manera diferente para enfocar la mirada en el nombre y tipo de postre. En este diseño, para atraer más atención al envase, se utilizan personajes fantásticos e infantiles, que están ejecutados con la técnica de acuarela en la parte de ilustración.

The Recognition

About the A' Design Award de Hierro

Daity Galaxy Envase de Bebida de Postre ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Daity Galaxy Envase de Bebida de Postre sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Daity Galaxy Envase de Bebida de Postre es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert.
Dimensions & Packaging: Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep
Tags: Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
Production Technology: The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
Design Challenge: The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research: Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design
Inspiration: The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration: This project started in March 2023 and continues until now.
Operation Flow: The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani