Big N Ben Envases de Helado by Mohsen Koofiani

Big N Ben Envases de Helado by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2024

Big N Ben Envases de Helado

by Mohsen Koofiani

Client: Big N Ben

A' Design Award de Hierro Winner in Envases Category

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Verified Award Winner
Verify Award Status for #152038

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Colors

The Design

About Big N Ben Envases de Helado

Este diseño presenta colores llamativos. El uso de patrones de diseño antiguos y diferentes colores, junto con personajes emblemáticos de Inglaterra representados de manera minimalista, donde cada uno tiene diferentes historias que contar, son algunas de las características de esta colección de diseño. Es como si los personajes narraran una historia y estuvieran en busca de algo. Los diseños representan el nombre de la marca y su país. En el empaque, se muestra directamente el tipo de producto y su contenido.

The Recognition

About the A' Design Award de Hierro

Big N Ben Envases de Helado ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Big N Ben Envases de Helado sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Big N Ben Envases de Helado es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani