Guangzhou Zhujiang Tianli Centro de Ventas by Anaura

Guangzhou Zhujiang Tianli Centro de Ventas by Anaura is a highly esteemed winner of the very prestigious 2024 A' Design Award de Oro in Diseño de Espacios Interiores y Exposiciones Competition Category.

OroInterior· 2024

Guangzhou Zhujiang Tianli Centro de Ventas

by Anaura

Client: An-Aura

A' Design Award de Oro Winner in Interior Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangzhou Zhujiang Tianli Centro de Ventas

El diseño del Centro de Ventas Guangzhou Zhujiang Tianli tiene como objetivo tender puentes entre el arte y el diseño, la moda y la arquitectura, creando un centro experiencial que es tanto funcional como artístico. La atmósfera de todo el espacio se construye a través de una creación experiencial de ciencia ficción y ultra futurista, empleando composiciones temáticas para simular la aventura de viajar en el tiempo. Al confrontar a los individuos con la inmensidad del universo, despierta la curiosidad sobre la existencia de vida, creando así un espacio experiencial inmersivo.

The Recognition

About the A' Design Award de Oro

Guangzhou Zhujiang Tianli Centro de Ventas ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Guangzhou Zhujiang Tianli Centro de Ventas sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Guangzhou Zhujiang Tianli Centro de Ventas crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guangzhou Zhujiang Tianli Sales Center is located in Guangzhou, China, which is mainly a sales center experience as the main function. This project interprets the presentation of the ancient castle space in modern life in a new way. The design simulates the adventure experience of time and space travel through the sci-fi ultra-futuristic time and space experience, created through thematization.
Dimensions & Packaging: This project totals 1,245 square meters, with design completed in 2022.
Tags: Wood Veneer, Marble, Metal, Imported Leather, Imported Fabrics
Production Technology: This project utilizes focused color expression, selecting midnight blue, black and gray as the main color palette to interpret the minimalism of the future world, with metal and electric blue to form a sense of visual impact, in stark contrast, exudes a sci-fi and mysterious space color.
Design Challenge: The space is filled with many original designs, such as countless small dinosaurs stacked on top of each other, creating avant-garde and fashionable seating, which is a recreation of history and the future, where time and space collide again to create an interesting presentation.
Research: By fantasizing about the future and the universe, in this project, the design team tanned quality and elegance through lines with smooth curves, and created a rich sense of layering between different materials, inspiring the desire to continue to explore.
Inspiration: The design of Guangzhou Zhujiang Tianli Sales Centre is created through the theme of interstellar space, using extremely tense material collision and fission, trying to explore more possibilities in the display space in the fast-changing world in a way of sensory interaction between people and space. Different from traditional exhibition space, the design transcends reality and ideals, creating one space after another in a deconstructed way, allowing people to continue to immerse themselves in it and have no time to jump out of it.
Project Duration: As an experience center that showcases both functionality and artistry, this design crosses the boundaries between art and design, fashion and architecture.The interior of the project features dazzling colorful installations to create a spatial experience full of futuristic and technological sensations.
Operation Flow: In this project, Star Trek realizes an ultra future borderless experience, taking the curiosity of dissecting the new generation community on the future life with an avant-garde, scientific fiction illusion of time and space, in the relationship between time and space, to start a futuristic journey of beautiful imagination.
Team Members: Zhi Duan, Shirong Liang, Zihao Wen, Shaoya He
Image Credits: Mconcept