Autumn Glitter Identidad Visual de Festival by Speed International Group Co., Ltd

Autumn Glitter Identidad Visual de Festival by Speed International Group Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

HierroGráfico· 2024

Autumn Glitter Identidad Visual de Festival

by Speed International Group Co., Ltd

Client: Speed International Group Co., Ltd.

A' Design Award de Hierro Winner in Gráfico Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Autumn Glitter Identidad Visual de Festival

Autumn Glitter es un diseño de identidad visual creado para un festival de arte y tecnología celebrado en Taiwán en 2021. La temática une la luz otoñal, el agua del estanque y la danza, vinculando el arte tecnológico con las artes escénicas. La paleta cromática se inspira en la estética taiwanesa contemporánea, con tonos rojos y toques de rosa. Las tipografías de píxeles codificadas expresan la conexión entre la poesía y la tecnología. Un emblema con forma de sol representa la luz del sol otoñal, mientras que las gotas de agua evocan un estanque en calma. El gráfico principal mide 296 mm de ancho y 210 mm una vez desplegado.

The Recognition

About the A' Design Award de Hierro

Autumn Glitter Identidad Visual de Festival ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Autumn Glitter Identidad Visual de Festival sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Autumn Glitter Identidad Visual de Festival es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a visual design project for the 2021 Taoyuan Art and Technology Art Festival. In previous years, the festival focused on technology art exhibitions. Still, this year's theme is autumn light, pond water, and dance, which features a crossover of technology and performing arts. The team used a color scheme inspired by contemporary Taiwanese aesthetics and combined it with coded pixel fonts to present the theme of the event, which is poetry in the technology exhibition.
Dimensions & Packaging: The main graphic design dimension is width 296mm, and 210mm when unfolded.
Tags: Graphic, Design, Festival, Art, Technology
Production Technology: The chosen design scheme predominantly utilizes the color red and employs a pixelated font, which serves to convey the refinement and elegance of modern technology. The emblem in the shape of a sun symbolizes the radiant brilliance of autumn sunlight, while the depiction of water droplets in the design evokes a sense of tranquility and calmness, reminiscent of a serene pond. Moreover, the incorporation of vibrant pink hues in the design accentuates the gentle and delicate characteristics that are synonymous with the season.
Design Challenge: This design boasts a unique attribute that enables it to disassemble into separate units, rendering it highly versatile in accommodating diverse orientations or objects. Furthermore, there have been pioneering developments in integrating motion into the design, elevating its functionality, and opening up a plethora of potential applications.
Research: The curatorial methodology of Harald Szeemann's "total art" is a captivating and ever-evolving process that adapts to changing times, as explored in the insightful book, Der Hang zum Gesamtkunstwerk. The exhibition brilliantly embraces the essence of "total art" by showcasing an impressive collection of technology crossover performance art and technology art installations. Furthermore, the event's main visual design is thoughtfully crafted to reflect the exhibition's themes, creating a truly immersive experience that beautifully captures the spirit of "total art".
Inspiration: In an effort to promote local humanities and gender equality, the festival organizers have dedicated a special focus to exploring and expanding on the role of women in classic literary works. In doing so, the team has successfully connected the feminine perspective in these texts to the natural beauty of the local pond. This has resulted in an extended discussion on the intricate relationship between humans, nature, and self.
Project Duration: The project was completed in Taipei in 2022.
Operation Flow: This event highlights the mesmerizing and enchanting elements of the fall season's light, the serene pond water, and the graceful art of dance. The team has taken inspiration from these three themes and used them to craft an absolutely breathtaking design that prominently displays radiant patterns of the sun and water droplets. The designer has gone a step further by incorporating brilliantly vivid pink lighting, which adds to the overall dynamic and captivating effect of the display.
Team Members: Speed International Group Co., Ltd.
Image Credits: Speed International Group Co., Ltd., 2023