Oro Calzado · 2024
C700 Zapatillas Deportivas de Exterior
by Cgx Shanghai Sporting Goods Co., Ltd.
- A' Design Award de Oro 2024 in Calzado
- CLIENT: CGX (Shanghai) Sporting Goods Co., Ltd.
- Estimated Number of Design Views: 161,702
- Verification code 0978804594 · Verify this award
Colors
About C700 Zapatillas Deportivas de Exterior
C700 es una zapatilla deportiva de exterior diseñada para las actividades urbanas. El talón está fabricado en TPU flexible y presenta una forma curva que sostiene el arco del pie. La malla transpirable, el tejido técnico de microfibra en ambos laterales y la parte superior engomada aportan estabilidad y una sensación envolvente. Una estructura de soporte mantiene la zapatilla estable ante impactos fuertes y contribuye a reducir la fatiga del pie. La suela de caucho es ligera y ofrece un buen agarre sobre múltiples superficies. Su forma minimalista se inspira en la arquitectura urbana y en los parques naturales, con una gama cromática caqui de tonos naturales.
About the A' Design Award de Oro
C700 Zapatillas Deportivas de Exterior ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que C700 Zapatillas Deportivas de Exterior sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. C700 Zapatillas Deportivas de Exterior crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.
Press Kit
- Unique Properties
- The C700 is an ideal outdoor sports shoe for urban activities, with a perfect balance between functionality and design. The heel, made of flexible TPU material, is curved to support the arch, and the breathable mesh with supportive tech fabric on both sides and rubberised upper offers excellent stability and wraparound feel. The modern and minimalist design is inspired by urban architecture, allowing the personality of user to shine through.
- Dimensions & Packaging
- Dimensions 330 mm x 200 mm x 160 mm
- Tags
- Light outdoor sports shoes, fashionable styling, breathable protection, comfortable to wear, all terrain antislip
- Production Technology
- Supporting frame technology enables the C700 to remain stable even when subjected to strong impacts, providing better support and protection for feet. Flexible TPU material, breathable mesh, microfibre tech fabric on both sides for support, and an upper wrapped toe with rubber tabs provide a more comfortable, breathable, stable, and wraparound feel. In addition, Vibram unique rubber formula makes the sole lightweight and provides non-slip gripping on all kinds of road surfaces.
- Design Challenge
- The challenge was to balance between the design elements that would complement functionality and style, thus bringing a new sporting experience. The shoe features a top wrap design provides a better sense of toe wrapping. The waistband has technology cloth and rubber sheets that have excellent tensile strength and abrasion resistance, reducing wear and tear due to impact during strenuous exercise. The simple styling combines a natural colour scheme with a personalised design for a unique look.
- Research
- Outdoor sports have taken off across the globe, with people becoming more health conscious and connected to nature and placing higher expectations on footwear as important sports equipment. Sports shoes designed for outdoor activities often have a conservative design and lack personalisation, which makes them less suitable for urban street style. Using advanced craftsmanship and high quality materials, the incorporation of fashion elements gives the C700 an attractive look.
- Inspiration
- The design team found inspiration in both urban architecture and natural parks and skillfully combined these contrasting styles to create a unique aesthetic experience for users. The overall shape is simple and smooth, with a checkered texture that complements the minimalist style of modern cities. The brand logo is subtly incorporated in the middle to reinforce its identity. In addition, the natural khaki colour scheme and dynamic wavy lines on the sole capture the outdoor vibe.
- Project Duration
- It was developed in July 2023 in Shanghai and launched in January 2024 in China.
- Operation Flow
- Supporting frame technology enables the C700 to remain stable even when subjected to strong impacts, reducing the risk of foot exostosis and sprain of the ankle. The curved arch design of the sole provides a natural fit for the user's foot. Combined with the flexible TPU heel, it greatly enhances the stabilising effect and effectively disperses the force of the sole, reducing foot fatigue. Vibram's unique rubber formula with multi-directional non-slip tooth texture ensures all-terrain anti-slip.
