Shede Spirit Oriental Wisdom Envasado de licores by Songbai Wang, Yao Wu and Xuan’ang Pu

Shede Spirit Oriental Wisdom Envasado de licores by Songbai Wang, Yao Wu and Xuan’ang Pu is a highly esteemed winner of the very prestigious 2024 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2024

Shede Spirit Oriental Wisdom Envasado de licores

by Songbai Wang, Yao Wu and Xuan’ang Pu

Client: Shede Spirits Co., Ltd

A' Design Award de Plata Winner in Envases Category

43,706

Verified Award Winner

Verify Award Status for #152685

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shede Spirit Oriental Wisdom Envasado de licores

Shede Spirit Oriental Wisdom es una caja de regalo creada para un producto de licores chino. El diseño vincula la marca con el Weiqi, el juego de mesa conocido también como Go. Las botellas del licor tienen la forma de las piedras blancas y negras del Weiqi, y sus formas redondeadas resultan cómodas de sostener. Al abrir la caja se descubre una partida clásica de Weiqi representada de manera gráfica. Se incluyen los cuencos para las piedras y un tablero de Weiqi, de modo que se puede jugar mientras se disfruta del licor. La caja está fabricada con cartón ondulado de papel kraft para reducir el desperdicio de material.

The Recognition

About the A' Design Award de Plata

Shede Spirit Oriental Wisdom Envasado de licores ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Shede Spirit Oriental Wisdom Envasado de licores sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Shede Spirit Oriental Wisdom Envasado de licores es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Dimensions & Packaging: 312mm*312mm*142mm
Tags: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Production Technology: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Design Challenge: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Research: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inspiration: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Project Duration: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Operation Flow: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Team Members: Songbai Wang,
Yao Wu,
Xuan’ang Pu