Love Hanshui Envase para agua potable de Yanhui Zhang

El diseño Love Hanshui Envase para agua potable de Yanhui Zhang es un ganador altamente estimado del prestigioso 2024 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2024

Love Hanshui Envase para agua potable

de Yanhui Zhang

Cliente: Wuhan Pufine Creative Technology Co., Ltd.

Ganador del A' Design Award de Plata en la Categoría Envases

36,522

Ganador de Premio Verificado

Verificar Estado del Premio para #152699

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Colores

El Diseño

Acerca de Love Hanshui Envase para agua potable

Love Hanshui es una serie de envases conmemorativos para agua potable purificada, creada para celebrar la designación de Wuhan como Ciudad Internacional de Humedales. Cuatro animales autóctonos —la marsopa sin aleta, el pato de cabeza azul, la cigüeña negra y el alce— representan las cuatro estaciones del año. La pintura tradicional china a tinta une a estos animales con los paisajes de los humedales locales. La etiqueta blanca de la botella se produce mediante un proceso termorretráctil e impresión con tintas planas. Cada botella mide 60 milímetros de ancho y 220 milímetros de alto. Un código en la etiqueta permite acceder a una vista tridimensional.

El Reconocimiento

Acerca del A' Design Award de Plata

Love Hanshui Envase para agua potable ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Love Hanshui Envase para agua potable sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Love Hanshui Envase para agua potable es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Dimensiones y Embalaje: Bottle diameter 60mm, height 220mm
Etiquetas: bottle label
Tecnología de Producción: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Desafío de Diseño: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Investigación: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Inspiración: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Duración del Proyecto: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Flujo de Operación: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Miembros del Equipo: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang