Taishun City Identidad de marca de Zhejiang Gongshang University

El diseño Taishun City Identidad de marca de Zhejiang Gongshang University es un ganador altamente estimado del prestigioso 2025 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2025

Taishun City Identidad de marca

de Zhejiang Gongshang University

Cliente: Taishun County People's Government

Ganador del A' Design Award de Bronce en la Categoría Gráfico

14,578

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Colores

El Diseño

Acerca de Taishun City Identidad de marca

Taishun City es una identidad de marca diseñada para una ciudad. El logotipo se construye a partir de líneas que forman el nombre de la ciudad, creando una marca moderna y minimalista. El espacio en blanco del interior del logotipo se trata como un área abierta en la que pueden mostrarse distintos símbolos visuales urbanos. La marca puede adaptarse mediante cambios de línea y forma, de modo que el reconocimiento se mantiene sólido en múltiples aplicaciones. Los formatos vectoriales permiten escalar el logotipo a cualquier tamaño, desde tarjetas de presentación hasta publicidad exterior. Los materiales impresos de la marca utilizan soportes reciclables y biodegradables.

El Reconocimiento

Acerca del A' Design Award de Bronce

Taishun City Identidad de marca ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Taishun City Identidad de marca sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Taishun City Identidad de marca satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Dimensiones y Embalaje: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Etiquetas: Culture, innovation, sustainability, inclusiveness,City Brand
Tecnología de Producción: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Desafío de Diseño: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Investigación: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Inspiración: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Duración del Proyecto: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Flujo de Operación: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Miembros del Equipo: Designer: Kan Zhao
Créditos de Imagen: Designer: Zhao Kan