Ecohiny Identidad de Marca by Cansu Dagbagli Ferreira

Ecohiny Identidad de Marca by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

PlataGráfico· 2024

Ecohiny Identidad de Marca

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award de Plata Winner in Gráfico Category

104,097

Verified Award Winner

Verify Award Status for #152882

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Colors

The Design

About Ecohiny Identidad de Marca

¿Puede una marca de papel higiénico ser cool y divertida? EcoHiny es 100% bambú orgánico, certificado FSC y tan ecológico como sea posible. El símbolo de la marca es un durazno, los colores y la elección tipográfica reflejan la naturaleza divertida, natural y suave del producto. El objetivo fue diferenciar la marca de otras en el mercado mediante el uso de una paleta de colores única. Un tono verde azulado profundo, combinado con durazno, otorga una personalidad lúdica y también transmite una sensación de compromiso medioambiental y sostenibilidad. Estas decisiones de diseño se comunican instantáneamente con el grupo de clientes objetivo y crean un vínculo entre la marca y el cliente.

The Recognition

About the A' Design Award de Plata

Ecohiny Identidad de Marca ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Ecohiny Identidad de Marca sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Ecohiny Identidad de Marca es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.