Azur Millesime Envase para vino de Ximena Ureta

El diseño Azur Millesime Envase para vino de Ximena Ureta es un ganador altamente estimado del prestigioso 2024 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2024

Azur Millesime Envase para vino

de Ximena Ureta

Cliente: Spumante Limarí

Ganador del A' Design Award de Plata en la Categoría Envases

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El Diseño

Acerca de Azur Millesime Envase para vino

Azur Millesime es un diseño de packaging para un vino espumoso producido en el Valle del Limarí, en Chile. El diseño interpreta a una mujer que baila con el universo, sosteniendo la luna y el sol. La botella de vidrio gira en un sentido, mientras que dos líneas laterales, que representan los brazos de la bailarina, giran en sentido contrario. Un motor situado en el interior de la base genera el movimiento, y la base funciona además como exhibidor del producto. Vista desde arriba, aparece un sol que parece girar con la marca en su centro. El negro, el plateado y el dorado aluden al cielo nocturno despejado del valle.

El Reconocimiento

Acerca del A' Design Award de Plata

Azur Millesime Envase para vino ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Azur Millesime Envase para vino sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Azur Millesime Envase para vino es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Azur, Millesime, is a Sparkling Wine presented as a packaging in motion interpreting a woman dancing with the universe. She carries the moon and the sun while rotating.
The bottle rotates in one direction, while the two lateral lines that symbolize the arms of the dancing woman rotate in the opposite direction.
The sun's rays are drawn on her dress, whose lines play with each other transparently. From an overhead view of the bottle, a sun may be seen spinning with the brand at its center.
The motion is performed through a motor that is located inside the base where the bottle is placed, which also serves as a display of the product.
Dimensiones y Embalaje: The glass bottle has a height of 30.4 cm.
The production of the Capo relies on sand casting injection in brass. It has a rhodium surface finish to give it a silver-gray color and a polished appearance.
The muzzle is made of polished brass with rhodium-plated applications.
The necklet’s neck is molded using the wax casting technique and polished to achieve a shiny surface finish.
The base section is made of black chrome-plated brass. The arms are made of black powder-coated aluminum.
Etiquetas: Wine label, Sparkling wine, Millesime, design, label, diseño chileno, Ximena Ureta, Chilean wine, diseño, etiquetas de vino, Chilean designer, AZUR, espumante.
Tecnología de Producción: Glass Bottle: Estal Custom SP Italia 750ml
Label Material: Avery Dennison Fasson Cotton Black Plus
Transfer Foils: Kurz Luxor 425, Luxor 429, Alufin Matt 152
Closure Stopper: Amorim Top Series
Print Methods: Digital Printing, Flexo Printing, Hot Stamping,
Embossing, Semi Gloss Varnish and Gloss Varnish
Decorative Accessories: Signet (Metallic)
Motor: Zone Creations
Intelligent Label: Avery Dennison NFC tag
Print Partner: CCL Label, Chile
Box: Ramko Ltda.
Desafío de Diseño: The creative challenge was to design an ultra premium packaging for Azur, a sparkling wine from Spumante Limari, Chile, that during 2023 was distinguished as the best sparkling wine of Chile. The design was part of Make a Mark 2023, luxury category. The Limari Valley has one of the clearest skies in the world and it is well known for its observatories. Hence, the sky of Limari has been the inspiration for this project.
The transparencies of the bottle and the sparkling wine allow the light to seemingly dance following the sky rhythm. Through this elegant and inspiring packaging we pay tribute to the Limari skies and the exceptional natural conditions that give origin to this top of the line sparkling wine.
Investigación: This Sparkling Wine bottle features an innovation in its top closure with a double muzzle. The external one was specially designed. Between both muzzles, there is a round metallic cap and the traditional sparkling wine cork.
The conical and oval-shaped box is inspired by the Earth's rotational movement, and the exterior graphics depict sun rays. It also includes a perforation at the top to reveal the Spumante Limari isotope. Its closure consists of two lateral metal clasps that can be turned to achieve a 100% secure seal.
Inspiración: Spumante Limari is a winery exclusively dedicated to the elaboration of sparkling wines under an accurate interpretation of the Methode Champenoise.
The Limari Valley, is located in the 4th Region of Chile.
It has one of the most transparent skies over the planet, a unique characteristic for the observation of the universe. Its extraordinary clarity and low level of cloud cover make it a world reserve concerning stars. From this point you may watch the different constellations of the southern hemisphere, the moon and the planets. Considering the value of the sky as a natural heritage.
Azur, Millesime, represents a woman dancing with the universe. In her hands she carries the moon and the sun which also rotate along with her in her rotation movement, like the earth.
The color black has been used in this packaging to symbolize the darkness of the night and the silver and gold applications capture the importance of the moon and the sun in the Limari Valley.
Evoking a music box, music especially composed for this project, accompanies the movements of the bottle.
Duración del Proyecto: Azur Millesime shall be exhibited on October 3, 2023, at Make a Mark Gallery in Monaco.
Flujo de Operación: This packaging was created for Make a Mark 2023 and will be commercially released once its aging is complete.
Miembros del Equipo: Art Direction and Design: Ximena Ureta
Créditos de Imagen: Music: Regina Crisosto
Renders: Juan Pablo Dominguez
Image #1, #2, #3, #4, #5 Juan Pablo Dominguez.
Video: Juan Pablo Dominguez.