Ideamix Lab Envase para Bebidas by Qichao An

Ideamix Lab Envase para Bebidas by Qichao An is a highly esteemed winner of the very prestigious 2024 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2024

Ideamix Lab Envase para Bebidas

by Qichao An

Client: Mornice Brand Design

A' Design Award de Hierro Winner in Envases Category

11,582

Verified Award Winner

Verify Award Status for #153799

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ideamix Lab Envase para Bebidas

Ideamix Lab es un diseño de packaging para una serie de bebidas de té con frutas. La serie incluye tres sabores: té negro con fresa, té verde con jazmín y mango, y té verde con ciruela verde. Cada sabor se identifica con un color propio, de modo que los tres tipos pueden distinguirse con facilidad. El frente de cada envase muestra gráficos geométricos de frutas que indican el sabor y transmiten la identidad de la marca. Las bebidas no contienen aditivos ni azúcar. Cada envase mide 65 mm de ancho, 65 mm de profundidad y 115 mm de alto.

The Recognition

About the A' Design Award de Hierro

Ideamix Lab Envase para Bebidas ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Ideamix Lab Envase para Bebidas sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Ideamix Lab Envase para Bebidas es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Package design，Drink Design，Oriental design，Chinese Flavordesign
Production Technology: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Design Challenge: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Research: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Inspiration: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Project Duration: The project started in September, 2022
Operation Flow: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Team Members: Qichao An
Image Credits: Qichao An