Gujin-National Treasure Envase para botella de baijiu by Hua Yun

Gujin-National Treasure Envase para botella de baijiu by Hua Yun is a highly esteemed winner of the very prestigious 2024 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2024

Gujin-National Treasure Envase para botella de baijiu

by Hua Yun

A' Design Award de Hierro Winner in Envases Category

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Verified Award Winner

Verify Award Status for #153980

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gujin-National Treasure Envase para botella de baijiu

Gujin-Tesoro Nacional es un diseño de envase para baijiu chino. La botella está elaborada en cerámica, con un cuerpo de color jade blanco y una tapa y una base doradas. La base cuadrada evoca un sello de jade de la antigua realeza china. Cinco dragones reunidos en la cubierta exterior simbolizan la prosperidad y la paz nacionales. En el interior, un tapón esférico presenta un motivo de dragón. La forma se inspira en la cultura imperial china y en la estética oriental tradicional. La botella mide 200 mm de ancho, 350 mm de alto y 200 mm de profundidad. El diseño funciona como recipiente y, a la vez, como objeto decorativo para exhibición y colección.

The Recognition

About the A' Design Award de Hierro

Gujin-National Treasure Envase para botella de baijiu ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Gujin-National Treasure Envase para botella de baijiu sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Gujin-National Treasure Envase para botella de baijiu es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The base of the bottle is square, exuding a solemn and elegant atmosphere, as if it were a jade seal of ancient Chinese royalty from the bottom. The five dragons gathered on the outer cover symbolize national prosperity and peace, bringing blessings to all. The spherical dragon pattern hat inside reveals a mysterious oriental charm, showcasing the mystical allure of the East
Dimensions & Packaging: Width: 200mm x Height: 350mm x Depth: 200mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design
Production Technology: This product mainly uses ceramic materials. The main color of the bottle body is white jade, combined with a golden lid and base, which reflects the noble and luxurious nature of ancient Chinese royalty.
Design Challenge: This product is a manifestation of the noble symbol of the emperor. It is meticulously designed to integrate the images of jade seal, dragon, and four immortals, highlighting the majesty and dominance of the emperor.
Research: Designers have discovered that in China, the emperor is the most noble symbol, representing the supreme authority. Designers want to reflect this sense of nobility and awe to consumers, allowing them to experience the majesty of the emperor.
Inspiration: Integrating thousands of years of Chinese imperial culture, combining the nobility and elegance of ancient Chinese emperors with the symbolism of five dragons gathering together, and combining it with modern technology, this work presents a unique and precious masterpiece.
Project Duration: The project started in April 2023 in Shenzhen and finished in August 2023 in Shenzhen.
Operation Flow: In terms of product experience, for consumers, this product is not only an innovative wine container but also an art piece with display and collection functions, which can be displayed as a decorative item in the home.
Image Credits: HuaYun Design