Hiroshima Dentetsu Toalla de Mano by Hajime Tsushima

Hiroshima Dentetsu Toalla de Mano by Hajime Tsushima is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2024

Hiroshima Dentetsu Toalla de Mano

by Hajime Tsushima

Client: Tsushima Design

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #155016

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hiroshima Dentetsu Toalla de Mano

Esta toalla de mano de recuerdo, vendida en la ciudad de Hiroshima, Japón, tiene una profunda conexión con la historia posterior a la bomba atómica de la ciudad. Está elaborada con grullas de origami recicladas, que simbolizan la paz, transformadas en hilos de rayón. El diseño presenta dos variaciones: una con números de tranvía que emergen a través de un orificio, y otra con tipografía que forma escaleras al desplegarse. El patrón de la toalla representa el árbol prefectural de Hiroshima, el arce, y sus colores imitan el diseño del tranvía. Estos artículos encapsulan el espíritu de Hiroshima, transmitiendo un deseo de paz.

The Recognition

About the A' Design Award de Bronce

Hiroshima Dentetsu Toalla de Mano ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Hiroshima Dentetsu Toalla de Mano sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Hiroshima Dentetsu Toalla de Mano satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This hand towel is an "origami crane hand towel" made from recycled paper cranes donated by the city of Hiroshima in JAPAN.
The 650 is the exposed train.
This is made a design with a hole through which the 650 characters can be seen.
Maple, which is the pattern of the hand towel, is the prefectural tree of Hiroshima.
The other is a folded paper package. Also, when you open the folded package, the typography emerges in the form of overlapping stairs.
Dimensions & Packaging: The hand towel is 25cm x 25cm. Package is W175mm x H168mm x D20mm
The package is made of a single piece of paper. One has a hole cut out so that the number 650 can be seen. The other is that the typography appears in a stair-like manner.
The paper is folded over and over and a hole is punched so that the logo can be seen.
Tags: package design, towel, souvenir, typography, japan, hiroshima
Production Technology: This product is made by reusing origami cranes donated to Hiroshima Peace Memorial Park and processing them into rayon thread.
It is a souvenir that prays for peace, and has a concept unique to Hiroshima.
Design Challenge: "The most challenging aspect was creating the package on a single A3-sized sheet of paper. It was necessary to reduce costs. The problem is how to create an appealing package design using just one sheet of paper. Specifically, it was difficult to manually create the layered and staircase-like structure of the paper. By making holes, you can show the material of the towel.
Research: This product has a design based on the symbol of Hiroshima and the atomic bombed train. It is hoped that this will arouse interest in the message of peace and Hiroshima's history, contributing to peace efforts and raising awareness of Hiroshima. These effects will contribute to the environment, revitalize local communities, promote tourism, and raise awareness of peace.
Inspiration: Hiroshima is a city that has been rebuilt since the atomic bomb was dropped in 1945. Many people bring origami cranes to the Atomic Bomb Dome and Peace Park to pray. There are also many tourists from overseas.
Products made from recycled paper cranes are souvenirs filled with wishes for peace.
Project Duration: This product will be on sale from April 2023. It is sold at souvenir shops in Hiroshima Peace Memorial Park as a product targeting tourists and wishing for peace.
Operation Flow: This product is a souvenir with a wish for peace. A portion of the proceeds will be donated to the Hiroshima Peace Exchange Fund or the Atomic Bomb Dome Preservation Fund.
Team Members: Hajime Tsushima