Sanat Diseño de Identidad Visual by Tamer El-Menyawi

Sanat Diseño de Identidad Visual by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

HierroGráfico· 2024

Sanat Diseño de Identidad Visual

by Tamer El-Menyawi

Client: Tamer El-Menyawi

A' Design Award de Hierro Winner in Gráfico Category

10,461

Verified Award Winner

Verify Award Status for #156024

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sanat Diseño de Identidad Visual

Sanat es una identidad visual diseñada para una empresa de diseño de interiores y decoración. El diseño se basa en el minimalismo y la abstracción. Líneas simples conforman la letra S de una manera moderna. La proporción áurea guía las proporciones de estas líneas. Se emplea un único matiz en varios tonos a lo largo de toda la identidad. La forma reducida busca transmitir el mensaje de la empresa de manera clara y directa. La identidad refleja la visión y el enfoque de diseño de la compañía. El proyecto se completó en aproximadamente dos semanas, en febrero de 2020.

The Recognition

About the A' Design Award de Hierro

Sanat Diseño de Identidad Visual ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Sanat Diseño de Identidad Visual sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Sanat Diseño de Identidad Visual es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.