Plata Cine · 2024
Freeway Loud Animación de Producto en 3D
- A' Design Award de Plata 2024 in Cine
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 68,279
- Verification code DAC503F51C · Verify this award
Colors
About Freeway Loud Animación de Producto en 3D
Freeway Loud es una animación tridimensional de producto creada para una marca de calzado. La animación presenta un zapato dentro de entornos industriales, donde las máquinas parecen dar vida al producto. El zapato se modeló con técnicas de superficies duras (hard surface) en 3ds Max, utilizando fotografías como referencia. Las texturas se construyeron a partir de imágenes de cuero y pinceles digitales, y las escenas se renderizaron con Vray a 1920 por 1080 píxeles. La animación fue realizada para uso en línea, y su objetivo es captar la atención únicamente a través de las imágenes, sin texto explicativo.
About the A' Design Award de Plata
Freeway Loud Animación de Producto en 3D ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Freeway Loud Animación de Producto en 3D sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Freeway Loud Animación de Producto en 3D es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
