Craftflow Papel de Embalaje by Linghui Li

Craftflow Papel de Embalaje by Linghui Li is a highly esteemed winner of the very prestigious 2024 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2024

Craftflow Papel de Embalaje

by Linghui Li

Client: 野米yemi

A' Design Award de Hierro Winner in Envases Category

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Verified Award Winner

Verify Award Status for #156551

View at A' Design Award Press Release Award Badge

Colors

The Design

About Craftflow Papel de Embalaje

Craftflow fusiona funcionalidad con estética en el empaque de jabón, enfatizando la adaptabilidad a cambios de temperatura, sostenibilidad y un diseño minimalista inspirado en la naturaleza. A diferencia del empaque estándar, esta elección refleja simplicidad y una filosofía ecológica. Los cuatro diseños únicos cuentan historias inspiradas en la naturaleza y los artesanos, ofreciendo un escape de la vida urbana y conectando a los usuarios con la naturaleza. El enfoque de Craftflow muestra innovación, sostenibilidad y un profundo aprecio por la belleza natural en el diseño de productos.

The Recognition

About the A' Design Award de Hierro

Craftflow Papel de Embalaje ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Craftflow Papel de Embalaje sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Craftflow Papel de Embalaje es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The choice of wrapping paper for cold process soap is based on its adaptability to vary dimensions influenced by temperature and humidity. This decision ensures compatibility with potential changes in product weights and promotes a sustainable, waste-free, and eco-friendly design. In contrast to industrialized product packaging, it exudes simplicity and a natural outdoor essence. As part of a series, the current four designs convey distinctive brand narratives, inviting users to seek relief from stressful city life and immerse themselves in mountain tales.
Dimensions & Packaging: 24cm x24cm
30g single-coated paper
Tags: Collage, Nature, Aromatherapy, Artisan
Production Technology: Two-color silk screen printing
Design Challenge: In terms of functionality, we've collected dimensions from 50 batches of soaps with different formulas to discover ways to accommodate the variability of different products. Apart from accommodating the soap, can the product also serve other items? We continuously adjust the soap packaging paper's dimensions not only to tailor it for cold process soap but also to make it equally suitable for other products.
Research: In the realms of humanity and art, we often contemplate how packaging paper can transcend beyond being a disposable commodity. Starting from the product's own narrative, what defines suitable packaging? How do we instill affection in customers with a mere sheet of packaging paper? Could packaging paper evolve into a work of art? When CraftFlow was created, answers to all these questions were found.
Inspiration: CraftFlow, inspired by the cold process of soap-making, embodies simplicity in packaging design to convey the captivating moments of soap production. Our design ethos focuses on capturing nature and documenting the artisanal journey. Collage, our primary method, weaves together photographs that capture the laborious moments and offer diverse perspectives of the process. Unwrapping the package becomes an immersive experience akin to watching a short film, portraying the handcrafted soap journey from raw material collection to manufacturing. Our goal is to show the highest respect for craftsmanship.
Project Duration: This project commenced in November 2022 in Seattle and concluded in January 2023. YEMI adopted it as a product packaging solution starting in February 2023.
Operation Flow: The design seamlessly blends images with text, creating multiple layers to captivate users and encourage exploration of the information conveyed through the soap packaging. The description of the making process was hidden in the repetitive Chinese characters. Within the text backgrounds, each shot embeds descriptions of the handmade process, providing surprises for the users. The packaging paper subtly reveals the soap's colors, enticing users to untie the ribbon and explore the essence of nature
Patents: Copyrights belong to Name Li, 2023.