Timescape Tienda Insignia by Cheng-Chi Hung is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Diseño de Espacios Interiores y Exposiciones Competition Category.
BronceInterior· 2024
Timescape Tienda Insignia
Client: Ones Interior Inc.
A' Design Award de Bronce Winner in Interior Category
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- Verified Award Winner
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The Design
About Timescape Tienda Insignia
La renovación de Yuan Store prioriza elevar la experiencia de marca más allá de la señalización tradicional. Integrando perfectamente el exterior que da a la calle con el interior, crea una identidad unificada e inmersiva. El diseño integra fachadas arquitectónicas, aceras, escaparates y espacios interiores en un estilo fluido y armonioso. Inspirada en Destello, Olas y Ritmo, una malla metálica modular crea una superficie elegante con curvas suaves, desafiando las normas en materiales de malla expandida. Este enfoque innovador resulta en una estética majestuosa y elegantemente curada.
The Recognition
About the A' Design Award de Bronce
Timescape Tienda Insignia ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Timescape Tienda Insignia sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Timescape Tienda Insignia satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The renovation of Yuan Store aims to enhance the brand identity experience rather than relying on a signage.The goal is to integrate the street facade with the interior,creating a unified identity and immersive experience.Showing the importance of cultivating a continuous ambiance to establish a distinctive sense of place.The goal is to create an experience that leaving citizens eager to explore.Commercial stores should function as urban slices contributing to a more vibrant urban and lifestyle.
- Dimensions & Packaging
- Yuan Watches Store,having weathered the industrial period of the 1990s and the flourishing import of luxury goods in the 2010s,now confronts the challenges of globalization and urban decline in 2023.Establishing a local identity and brand spirit has become a crucial challenge.In contrast to the conventional emphasis on square footage efficiency in commercial spaces,this project envisions a nearly 1:1 ratio for multifunctional areas and commercial cabinet spaces.Art installations serve as spatial dividers, offering each brand the potential to organize themed events and attain a higher level of artistic promotion.
- Tags
- Commercial Space, Flagship Store, Expanded metal meshes, Water flow, Watch Store
- Production Technology
- The facade and pedestrian arcade are connected with a continuous curve,the metal mesh resembles that of the marble,establishing a material continuity between the exterior and interior.This fosters a flow from the urban into the pedestrian scale.The choice of using metal mesh is inspired by the similar ability of metal watch straps to create smooth and hard surfaces.While serving as the building's facade,it allows sunlight and wind to penetrate through.
We employ a module of metal mesh to fashion a smooth surface and a gentle curve,maintaining both vertical and horizontal faces. - Design Challenge
- 1.The challenge lies in the large scale stone cutting technique with a pronounced curvature,shaping an entrance image that flows like water and exudes grandeur.
2.Challenging the tension and regular arrangement of the expanded mesh material,with a focus on proportion control and construction quality,to create a majestic and gracefully coordinated architectural facade design. - Research
- The commercial streets in Taichung,feature chaotic signages,resulting in disorderly streets.Street shops face challenges from malls and online shopping.The integrated design of streets,architectural facades,interior spaces creates a spatial atmosphere and enhances brand recognition.The project was planned by architects,landscape and interior designers collaboratively.
Since its opening,lots of brand events have been organized,providing unique experience. It’s not only boosted performance by 60% but also stands as a successful case of brand space revitalization. - Inspiration
- In the new plan,the design incorporates architectural facades,sidewalks,storefronts,and interior spaces in a fluid style inspired by the graceful flow of water from Sparkling,Waves,and Rhythm.The spaces are divided by layers of walls or curtains,like a waterfall that separates the hidden cave.As the shop distinguishes between an open commercial exhibition and private space,these layers both divide and beckon the visitor.During events,not only create abackdrop but also boundaries within the space
- Project Duration
- The project commenced planning and design in Taipei in December 2022,completed related projects in Taichung in July 2023,and celebrated its grand opening in Taichung in August 2023.Since the store's inauguration,it has hosted several events,catering to different brands,effortlessly transforming the shop into a spectacle,casino,or musical performance venue.The space's easy adaptability as a street shop aims to provide a unique experience for the client.
- Operation Flow
- 1.Display windows with perspective draw attention to the product display.
2.The multifunctional lobby accommodates various exhibition events.
3.The theme wall presents stunning artistic effects and achieves spatial differentiation.
4.Media cabinets showcase digital information about the products.
5.The brand cabinets feature individual characteristics and allow for flexible arrangements.
6.The Watch Workbench, combined with a metal mesh wall, serves as an aesthetically pleasing spatial endpoint.
7.The VIP room offers an undisturbed space for guests to appreciate watches. - Team Members
- Design Director:Cheng Chi Hung
- Image Credits
- Image #1: Creator Ones Interior Inc., Timescape, 2023.
Image #2: Creator Ones Interior Inc., Timescape, 2023.
Image #3: Creator Ones Interior Inc., Timescape, 2023.
Image #4: Creator Ones Interior Inc., Timescape, 2023.
Image #5: Creator Ones Interior Inc., Timescape, 2023.
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