Plata Envases · 2024
Tamausagi Té embotellado
- A' Design Award de Plata 2024 in Envases
- CLIENT: Shunbin inc.
- Estimated Number of Design Views: 34,205
- Verification code 2E17E63474 · Verify this award
Colors
About Tamausagi Té embotellado
Tamausagi es un té japonés embotellado, elaborado con Gyokuro de Uji, un té preparado según el método tradicional de Uji, en Kioto. La botella presenta una forma sencilla inspirada en el wabi-sabi, la estética japonesa de la simplicidad. El símbolo es un conejo que guio al dios guardián de Uji. La botella representa una noche de luna con nubes tenues, en alusión al método Gyokuro de proteger las hojas de té de la luz solar. Se aplica una decoración dorada de textura rugosa y brillo discreto. La botella negra bloquea la luz y protege el té. Una ventana circular en la caja deja ver el símbolo del conejo.
About the A' Design Award de Plata
Tamausagi Té embotellado ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Tamausagi Té embotellado sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Tamausagi Té embotellado es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
- Dimensions & Packaging
- Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm - Tags
- Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
- Production Technology
- To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
- Design Challenge
- Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
- Research
- We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
- Inspiration
- The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
- Project Duration
- This brand was launched in Kyoto, Japan in September 2020.
- Operation Flow
- Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
- Patents
- Trademark: 2023 Kyoto Tea Cooperative
- Image Credits
- Shunbin Co., Ltd.
