Grumpy Bums Kits de Repostería Para Niños by Angela Spindler is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Diseño de Envases Competition Category.
BronceEnvases· 2024
Grumpy Bums Kits de Repostería Para Niños
Client: Depot Creative
A' Design Award de Bronce Winner in Envases Category
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- Verified Award Winner
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The Design
About Grumpy Bums Kits de Repostería Para Niños
La agencia desarrolló la propuesta de marca de Sweet Victory, resumiendo perfectamente los beneficios de la marca. Crearon un lenguaje de triunfo. A partir de la identidad verbal estratégica y la narrativa, desarrollaron una identidad visual lúdica, ilustraron las mascotas de marca Grumpy Bums y diseñaron el packaging del producto y los activos digitales. Con los valores fundamentales de la marca de bienestar, unión y desorden sin estrés, la agencia desarrolló un packaging que ofrece una experiencia atractiva y divertida al unir familias a través de la repostería.
The Recognition
About the A' Design Award de Bronce
Grumpy Bums Kits de Repostería Para Niños ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Grumpy Bums Kits de Repostería Para Niños sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Grumpy Bums Kits de Repostería Para Niños satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The no-added-sugar kids’ treat that’s satisfyingly sweet.
Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.
Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets - Dimensions & Packaging
- Box dimensions are as follows:
140 x 200 x 35MM - Tags
- HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
- Production Technology
- All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
- Design Challenge
- Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
- Research
- Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.
We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere. - Inspiration
- Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.
Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones. - Project Duration
- The project started in July 2021 and was completed in January 2022 in Sydney Australia
- Operation Flow
- The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
- Team Members
- Creative Director/Designer/Illustrator: Angela Spindler
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