Jo Chu NAORAI JOCHU by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2024 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2024

Jo Chu NAORAI JOCHU

by Eisuke Tachikawa

Client: Naorai Co., Ltd.

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner

Verify Award Status for #157858

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The Design

About Jo Chu NAORAI JOCHU

Naorai creó una nueva forma de sake destilándolo sin calor, lo que permite que el sabor del sake permanezca intacto. Para representar la profundidad y tranquilidad de la cultura japonesa, se utilizan "shide" (tiras de papel) que ayudan a connotar un área sagrada. Para expresar la belleza del sake, Nosigner trazó la forma de un globo lleno de agua creado por tensión superficial y connotó el momento en que caen las gotas de agua purificada.

The Recognition

About the A' Design Award de Plata

Jo Chu NAORAI JOCHU ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Jo Chu NAORAI JOCHU sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Jo Chu NAORAI JOCHU es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.
Dimensions & Packaging: 11cm x 11cm x 25.5cm/Outer dimensions of box
Design Challenge: We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
Inspiration: We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
Team Members: Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto