The Ancient Mexicans Identidad de exposición de Eduardo Guizar Vukovich

El diseño The Ancient Mexicans Identidad de exposición de Eduardo Guizar Vukovich es un ganador altamente estimado del prestigioso 2024 A' Design Award de Plata en la categoría de competición Diseño de Patrimonio Cultural.

PlataPatrimonio Cultural· 2024

The Ancient Mexicans Identidad de exposición

de Eduardo Guizar Vukovich

Cliente: Universidad de Monterrey

Ganador del A' Design Award de Plata en la Categoría Patrimonio Cultural

54,244

Ganador de Premio Verificado

Verificar Estado del Premio para #158345

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Colores

El Diseño

Acerca de The Ancient Mexicans Identidad de exposición

Los Antiguos Mexicanos es una identidad gráfica para una exposición permanente sobre las culturas prehispánicas de México en el Museo del Noreste, en Monterrey, México. La identidad se basa en el concepto de las constelaciones. Se colocó una retícula de puntos sobre imágenes de piezas seleccionadas de la exposición, y se emplearon cuadrados y sus variaciones para crear pictogramas para cada cultura y temática. Los pictogramas se reflejan y repiten para formar patrones que funcionan como módulos y se adaptan a cada aplicación. El diseño de información dentro de la exposición enriquece la experiencia del visitante.

El Reconocimiento

Acerca del A' Design Award de Plata

The Ancient Mexicans Identidad de exposición ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que The Ancient Mexicans Identidad de exposición sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. The Ancient Mexicans Identidad de exposición es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Dimensiones y Embalaje: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Etiquetas: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Tecnología de Producción: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Desafío de Diseño: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Investigación: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Inspiración: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Duración del Proyecto: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Flujo de Operación: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Miembros del Equipo: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez