Aeon Wallet Aplicación Financiera Integral de Fourdigit Inc.

El diseño Aeon Wallet Aplicación Financiera Integral de Fourdigit Inc. es un ganador altamente estimado del prestigioso 2024 A' Design Award de Bronce en la categoría de competición Diseño Móvil.

BronceMóvil· 2024

Aeon Wallet Aplicación Financiera Integral

de Fourdigit Inc.

Cliente: Aeon Financial Service Co., Ltd.

Ganador del A' Design Award de Bronce en la Categoría Móvil

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Colores

El Diseño

Acerca de Aeon Wallet Aplicación Financiera Integral

Aeon Wallet es un servicio financiero integral proporcionado por Aeon Group, un gran conglomerado con 17,900 tiendas y 9 billones de yenes en ventas. Cuenta con 48.24 millones de miembros de tarjetas de crédito y ofrece diversos servicios financieros como empresa integrada. Aeon Wallet presenta un diseño simple y fácil de entender que cualquiera puede utilizar. Al sugerir las necesidades esenciales según el contexto del usuario, se proporciona una experiencia personalizada. Hemos desarrollado un servicio financiero que permite a los usuarios obtener convenientemente la información que realmente necesitan.

El Reconocimiento

Acerca del A' Design Award de Bronce

Aeon Wallet Aplicación Financiera Integral ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Aeon Wallet Aplicación Financiera Integral sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Aeon Wallet Aplicación Financiera Integral satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimensiones y Embalaje: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Etiquetas: Financial, Payment, Card, Bank, Shopping, Disaster
Tecnología de Producción: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Desafío de Diseño: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Investigación: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiración: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Duración del Proyecto: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Flujo de Operación: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.